Today’s Fashion & Apparel retailers and brands are drowning in data and struggling to make sense of the abundance of information on their own. With the increase in competition and customer demands for the personalization of products and services which can enhance their brand experience and satisfaction, supply-chain managers in apparel firms are constantly looking for ways to improve their business strategies so as to bring speed and cost efficiency to their organizations.

With the help of data-driven strategies, apparel retailers can source garments smartly to provide customers with a product that closer meets their needs, and as such drive sustainable consumption and sourcing practices.

One of the top priorities for a Technology Based Digital Transformation is to do a 360 Customer profiling with a focus on experiential shopping and providing customers with personalized and memorable shopping experiences. Client telling as a business practice and analysis customer information, offer personalized and memorable service in order to establish amore interactive relationship with customers, which gives customers intangible benefits that can even surpass the product’s functional quality.

CloudPrisma provides some of there commendations for distinct ways to profile a customer and provide customer buying experience. The insights can then be used to profile Product Categories and then provide insights into inventory management across the supply chain –

• Create an Omni-Channel reach to the customer with a unique touch point
• Capture previous customer history
• Create programs inviting customers to voluntarily digitally share their buying history, shopping preferences, and experiences through a number of loyalty and     rewards programs.
• Conducting periodic quantitative and qualitative research into fashion trends and seek continuous feedback from customers
• In shop customer feedback on products
• Unique customer measurements during trials and alterations
• Items a customer tries on in a store can be recorded by using radio frequency identification (RFID) tags and used to build the customer’s profile.
• Identify ideal products and services that meet customer demands by synthesizing interactions with customers from all the channels
• Data set created of individuals based on their Social Media activities across platforms
• Gaining digital influence by placing iPads in the stores

CloudPrisma experts uses the data sets collected from the above initiatives and applies AI algorithms to analyze following aspects of profiling–

The style, size, colour, patterns, fabric etc. of the individual

Capture customers interest ad actual purchases

Preferred Price bracket

Time of the year purchase

Other individuals being influenced by the target customers like family, friends, colleagues etc.

Preferred payment methods

Upsell based on events, travelling, vacations and enable buying and delivery through the omni-channel approach

Manage the loyalty & reward programs to upsell and cross sell

CloudPrisma, based on requirement can further add customer and business oriented features like – 

• Based on the Online search of company channels, created automated, customer specific email & other responses
• Provide Virtual Shopping Assistant feature
• Provide online Personal stylist
• Enhanced product discovery through “smart lens” link to the physical world
• Provide Virtual Reality experience of products to give a better look and feel
• &much more

CloudPrisma approach of leveraging AI and Digital tools for Customer Profiling can lead to further insights for Apparel Retailers and can help in –

• Better Category Management and in turn better inventory management across the supply chain
• Improve agility to meet changing customer demands
•  Gain greater accuracy in predicting a consumer’s style at the exact moment an individual is shopping, leading to more sales, fewer returns and improving stock ability

CloudPrisma technology and business practice insights and knowledge ensures optimum choice of technologies in AI & Cognitive, Big Data & Analytics and Cloud enablement with an advance architecture. CloudPrisma security specialists implement security a teach level, with a special focus on Personal Data Protection of the customer inline with global practices (GDPR etc.)

CloudPrisma’s Smart thinking and agile approach brings Apparel Retailers closer to their customers

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